Tuesday, April 15, 2014

Ela by Ela Interview: Ela & Martin Aldorsso

Late this March, I had the opportunity to interview Ela and Martin Aldorsson, the duo behind Ela by Ela. If you're looking for a new Spring staple, look no further than their Jungle Punk SS14 collection. 

The Aldorssons embrace something they call "Humble Luxury", or a minimalist approach to the finer things in life - from your wardrobe to the way great design in the smallest capacity elevates your lifestyle.

Learn more about the duo and their approach to design below.


Ela Martin Aldorsso Interview



-Yours is a love story, both for each other and for design. How did you meet?Martin and I met in passing at a restaurant in London, England. At the time, I was moving from London to Toronto and Martin was moving from New York City to London.

Ela and Martin Aldorsson



-How did you come to the decision to work together on Ela?Both Martin and I come from very entrepreneurial families, so to have our own business was always the ultimate goal. We have both spent almost 10 years working for other companies in the business so we were ready for the venture. The decision for launching a handbag brand was the opportunity that we saw in the affordable luxury segment of the business that bridged the gap between fast fashion and luxury. We wanted to offer pieces that were high in quality, authentic in design, functional and approachable that I myself was looking for.

Sunday, March 23, 2014

Thursday, March 20, 2014

My Style: An Envy Inducing Winter Coat from Oasis

Coat season is coming to an end, so I had to play a quick tribute to this beautiful piece gifted to me by Oasis and Style House PR! It's a gorgeous coat and I always get a ton of compliments. (Also, my sister tried to steal it.) My man and I spent a day at Shaw Park with the pup. The park is named after Patrick's Great Grandfather, so we just had to take little Sophie there!


Denim x Geranium
Fly Knits x Nike
Scarf x Clr-Mnstr


Monday, February 24, 2014

Date Night: Lounging with Luichiny & Testosterone in Lafayette Park

Patrick and I are fans of a nice night out. Recently we've dined at Planter's House, Element, Libertine, Katie's Pizza & Pasta Osteria and a few others. However, picnics at the park also top our date night day list. Last weekend, we threw on our Luichiny and Testosterone boots and headed to Lafayette Park (a grassy city square in what might become our new neighborhood).

Before you read on, please pardon my images! My camera quit on me and my phone was dead, so it was on to the ipad! Stay tuned for even better images than before. Have camera suggestions? Comment below!


Patrick Shaw Girlfriend Lindsay Pattan

I paired my Luichiny Trend Lee boots with skinnies and an over sized sweater for an easy, cozy look. What I love about these boots is the elastic back. They fit so perfectly on any size leg. Which might sound silly, but coming from the footwear industry I promise it's important.


Luichiny Shoes St. Louis Women's Footwear STL
Boots c/o Luichiny (Trend Lee)
Jeans x Geranium
Sweater x Urban Outfitters
Bag x Urban Outfitters
Watch c/o Rakani
Sunglasses x Urban Outfitters

NYFW: MENSWEAR @ MILK STUDIOS

After attending several women's presentations in the Mercedes-Benz tents, an evening of unrestricted menswear at Milk Studios was a welcome change. Per Made Fashion Week’s standard, the venue was packed as always with savvy hipsters, goths and well-dressed editors from the likes of Details and GQ. Three presentations from Highland, Rochambeau and Pyer Moss captivated the 8th floor audience in between stints in the photo booth and trips to an open bar courtesy of Peroni.


Milk Studios Menswear Highland US, Pyer Moss, Rochambeau
Rochambeau kept attendees waiting, eventually flipping on an intense strobe light paired with smoke from a machine that triggered a good 40% of attendees to light up their one-hitters. Corn rows, du-rags, spray-painted boots, drop-crotches and shorts-over-tights dominated the collection at no surprise to viewers. In true Rochambeau fashion, the duo abrasively teased the audience with revving engines, super-model-status flag girls and the still flashing lights.

Milk Studios Menswear Highland US, Pyer Moss, Rochambeau

Highlander balanced the line’s eccentric approach to high street ready-to-wear by pairing approachable outerwear with the ever-present drop-crotch and statement making boots. Guests of the brand were invited to throw tiny globes at the models during the presentation which proved to be both awkward and entertaining – an accurate portrayal of the brand’s overall identity. This season’s collection and presentation were just unexpected enough while maintaining interest.

Milk Studios Menswear Highland US, Pyer Moss, Rochambeau 

Sunday, February 16, 2014

NYFW: Tommy Hilfiger's #NYFWInstaMeet

NYFW means a lot of things. It means shows, presentations, showroom appointments, blogger events, after parties, blowouts, dinners, coffees and stylist meetings. It also apparently means InstaMeets. At least it will after Tommy Hilfiger's #NYFWInstaMeet this season. Hilfiger organized this exclusive meetup as part of his efforts to stay not just relevant but ahead of the social curve. I was happy to be one of 20 to be invited to join. Backstage at NYFW is a favorite pastime, but nothing compares to the elaborate behind-the-scenes setup that Tommy Hilfiger provides his team. Take a peek...

NYFW InstaMeet Tommy Hilfiger Exclusive List of Instagrammers

NYFW InstaMeet Tommy Hilfiger Exclusive

NYFW: First Time in Fur

One great thing about NYFW is that you can take any style risks you please without being questioned. Fur may not be much of a risk for most, but it's definitely out of my comfort zone and personal aesthetic. Here's a glimpse at what my first time in fur looked like.

NYFW Street Style St. Louis Fashion Blogger Lindsay Pattan

Business of Blogging 101: St. Louis Blogging Workshop

The past 12 months have been chock full of wonderful opportunities for local fashion, personal style and lifestyle bloggers in St. Louis. 

Bloggers have the power to develop and nurture their own independent relationships with brands. As the season changes and new collections hit the racks, it's a great time to start building your blogging portfolio. On Saturday, March 8th, I'll be hosting "Business of Blogging 101" at Thirteenth & Washington. This class is geared toward new or emerging bloggers who are interested in approaching brands. If you're looking to secure a few collaborations this Spring but not sure where to start, this condensed class is for you.

Why am I hosting this class? As a long time casual, part time blogger I'm passionate about seeing growth in our local blogging community, especially around fashion and lifestyle. I also manage the Influencer Marketing Program at ALIVE Magazine where I've worked or am currently working with Nordstrom, Neiman Marcus, Saks Fifth Avenue, Saver's, the St. Louis Rams, the City of Memphis, Nadoz, The Face Company, the St. Louis Convention and Visitors Commission, Brown Shoe and other notable brands to produce collaborations or events with influential local fashion enthusiasts and bloggers. With a growing number of exclusive opportunities coming up in 2014, bloggers need to set themselves up to stand out from the crowd.

Learn more after the jump.