The Aldorssons embrace something they call "Humble Luxury", or a minimalist approach to the finer things in life - from your wardrobe to the way great design in the smallest capacity elevates your lifestyle.
Learn more about the duo and their approach to design below.
-Yours is a love story, both for each other and for design. How did you meet?Martin and I met in passing at a restaurant in London, England. At the time, I was moving from London to Toronto and Martin was moving from New York City to London.
-How did you come to the decision to work together on Ela?Both Martin and I come from very entrepreneurial families, so to have our own business was always the ultimate goal. We have both spent almost 10 years working for other companies in the business so we were ready for the venture. The decision for launching a handbag brand was the opportunity that we saw in the affordable luxury segment of the business that bridged the gap between fast fashion and luxury. We wanted to offer pieces that were high in quality, authentic in design, functional and approachable that I myself was looking for.